FY’24 SSA Consumer Goods Outlook – Macro headwinds limit growth.

The production of household brand products in the Sub-Saharan African (SSA) region faces a series of challenges within the fast-moving consumer goods (FMCG) sector… Recognizing the escalating macroeconomic challenges, the FMCG sector stands at a pivotal juncture as it approaches 2024. Persistent challenges from 2023, such as inflation and energy supply constraints, are anticipated to…